Category Archives: Marketing

Fun Facts About Braces and Orthdontics

Braces Trivia

An orthodontist needs four years of college, four years of dental school, and two years of postgraduate study in orthodontics before they can practice orthodontics.

All orthodontists are also board certified dentists

Dr Charles Tweed was the first certified orthodontist in the US.
The first “braces” were constructed by Pierre Fauchard in 1728. Fauchard’s “braces” consisted of a flat strip of metal, which was connected to teeth by pieces of thread. Continue reading Fun Facts About Braces and Orthdontics


Botox and Dentistry

botoxTo say that Botox is a popular esthetic treatment is a vast understatement. Over 21 years has past since the introduction of botulinum toxin A injections (Botox) have been used for the unsightly frown lines between the eyes and smoothing of facial wrinkles. Botox treatments are the most commonly preformed minimally invasive cosmetic procedure in North America. There were nearly 2.5 million cosmetic procedures done with Botox in 2008 according to The American Society of Aesthetic Plastic Surgery. Women accounted for 92% of the total cosmetic procedures done. Botox cosmetic procedures accounted for 24% of all cosmetic procedures done in 2008. The safety records of Botox treatment is nearly unparalleled by just about any other delivered medication on the market. Continue reading Botox and Dentistry


Advances in orthodontic technology make for faster, more comfortable treatment



Modern orthodontic practices have evolved considerably over the last 20 years. Back then, tooth extractions were all too frequent and large, traditional one-size-fits-all brackets and wires were the standard of care. Continue reading Advances in orthodontic technology make for faster, more comfortable treatment


4 Steps to a Perfect Dental Marketing Plan

dental plan

Step 1: Start with tried and true postcard marketing.
Postcard marketing is a proven method for bringing in new patients to your practice. Direct mail casts your marketing net. You use targeted mailing lists to put your message right in the mailbox of qualified prospects, such as those who are new to the area and have dental insurance. When these prospects contact your office and book appointments, your professionalism and treatment quality turns them into long-term patients.
Another use for postcards is to bring current patients in for checkup appointments. Growing your practice is about growing every aspect of your patient base, so that means getting more from your current patients too. Direct mail marketing gets you results for both of these goals. Continue reading 4 Steps to a Perfect Dental Marketing Plan


9 marketing tips For Your dental practice

Marketing for the sake of marketing and doing so without a plan will lead you nowhere fast. Imagine taking a trip not knowing where you are going, how you are going to get there, or when you want to arrive. You need a map and a plan so that your trip is everything you want and need it to be. The same is true for your marketing. Develop a plan. Know what you want to invest into your marketing, what results you want to achieve, and your timeline, and then put together a 12-month calendar of activities to support your goals.
-Misty Absher Clark, Jameson Management

Continue reading 9 marketing tips For Your dental practice


A New Era in Dental Management and Marketing

A dentist is no longer just a dentist. To survive in today’s economic climate, a dentist must shift attention to matters such as employee management, OSHA compliance, malpractice, web presence, and search-engine optimization. This “juggling act” has forced dentists to wear too many hats and sacrifice the one thing that led them to dentistry in the first place, caring for patients. In order to regain this lost identity, dentists must develop creative and efficient ways of tech2

Today, marketing companies offer endless opportunities to promote a dental office. However, a dentist must be careful and prudent to avoid potential scams and maximize their investment. Through my many years in practice, I have found the most important factor in ensuring your marketing dollars don’t go to waste is internal marketing. This includes the demeanor and outlook of the staff, office theme and décor, cleanliness, and anything else that enhances the patient’s overall experience during a visit. Marketing will surely increase traffic; however, that is only half the battle. The key to marketing is making sure that patients enjoy their visit and come back. Continue reading A New Era in Dental Management and Marketing


Advances in Dental Care: What’s New at the Dentist

Are you behind on your dental visits, and now you’re being driven in by a toothache, other dental problems, or guilt?

If so, be prepared — not for a lecture from your dentist — but for discovering that there is a host of new options to keep teeth healthy and beautiful.

Recommended Related to Oral Health
Choosing a Toothbrush: The Pros and Cons of Electric and Disposable
You can’t overestimate the importance of good oral hygiene — not only for dental health, but for your overall wellbeing. In fact, gum disease is a major risk factor for the development of serious health conditions, including heart disease and diabetes. From the time we’re young, we’re taught that using a toothbrush regularly is one of the best ways to keep our teeth and gums healthy. But which toothbrush is best? In the late 1930s, when toothbrushes with nylon bristles were first invented, consumers…
Read the Choosing a Toothbrush: The Pros and Cons of Electric and Disposable article > >
Here are some of the newer dental care procedures and techniques that leading dentists are bringing into their practices.

Improving Dental Health: How High-Tech X-Rays Can Help

In some dental offices, digitized X-rays (think digital camera) are replacing traditional radiographs. Although digital X-rays have been on the market for several years, they have recently become more popular with dentists.

Digital X-rays are faster and more efficient than traditional radiographs. First, an electronic sensor or phosphor plate (instead of film) is placed in the patient’s mouth to capture the image. The digital image is then relayed or scanned to a computer, where it is available for viewing. The procedure is much faster than processing conventional film.

Your dentist can also store digital images on the computer and compare them with previous or future images to see how your dental health is being maintained.
And because the sensor and phosphor plates are more sensitive to X-rays than film is, the radiation dose is reduced.technology1

Digital X-rays have many uses besides finding cavities. They also help look at the bone below the teeth to determine if the bone level of support is good. Dentists can use the X-rays to check the placement of an implant — a titanium screw-like device that is inserted into the jawbone so that an artificial tooth can be attached. Continue reading Advances in Dental Care: What’s New at the Dentist


Risk Management: The Top 10 Mistakes Dentists Make

Identifying risks can prevent malpractice lawsuits.
Risk management in a dental setting can be of great benefit for little expense. It’s easy to educate a staff to promptly identify and investigate problem situations.Recognizing the need for good documentation and identification of problems can help you avoid claims and lawsuits. While these techniques will not always prevent a claim, they will provide the best defenses to claims. Continue reading Risk Management: The Top 10 Mistakes Dentists Make


How Can I Work in Orthodontology?

As in all specialty areas of dentistry, you’ll need to begin your education at the undergraduate level. Dentistry programs include significant science-related coursework. Some schools offer pre-dentistry programs that take 2-4 years to complete. Other relevant options include biology, chemistry or a natural science major, each which typically meet prerequisite coursework requirements of dental schools.orthodontology

You’ll need to pass the Dental Admissions Test (DAT) to be admitted into an accredited 4-year dental program. In dental schools, you’ll likely take courses in anatomy, physiology and biochemistry accompanied by hands-on clinical practice under the supervision of a licensed dentist. You can earn a Doctor of Dental Surgery or a Doctor of Dental Medicine. Once you’ve earned your degree, you’ll need to obtain a state license by completing written and clinical testing requirements. All states offer licensing in general dentistry as well as orthodontics. Continue reading How Can I Work in Orthodontology?