To say that Botox is a popular esthetic treatment is a vast understatement. Over 21 years has past since the introduction of botulinum toxin A injections (Botox) have been used for the unsightly frown lines between the eyes and smoothing of facial wrinkles. Botox treatments are the most commonly preformed minimally invasive cosmetic procedure in North America. There were nearly 2.5 million cosmetic procedures done with Botox in 2008 according to The American Society of Aesthetic Plastic Surgery. Women accounted for 92% of the total cosmetic procedures done. Botox cosmetic procedures accounted for 24% of all cosmetic procedures done in 2008. The safety records of Botox treatment is nearly unparalleled by just about any other delivered medication on the market. Continue reading Botox and Dentistry
There may be a time in the near future when fillings for minor cavities are a thing of the past.
There are a number of possible causes of pain after the completion of a root canal. After a root canal is completed no living pulp tissue remains inside the tooth, but nerve endings remain in the ligaments that attach the tooth to the surrounding bone. These ligaments have nerve fiber associated with them that can feel pain. They are the source of any post root canal pain. Continue reading Why Is there Pain after a Root Canal
If you’re looking for a relaxed, predictable career with few adjustments on the horizon, you might want to consider something other than dentistry! The dental industry is in a state of flux as changes in populations and technologies impact the daily operations of the dental practice. Yet new opportunities continually arise from this industry evolution, and those who are prepared to embrace the inevitable changes will lay a solid foundation for ongoing success. Following are several factors that will have a significant impact on dentistry into the future.
The dental patient populace has been growing steadily for several years due to the substantial size of the up-and-coming Millennial generation and increasing immigrant populations in various areas of the country. This changing demographic profile creates mounting pressure for multicultural dental environments, presenting a significant opportunity for dentists who can effectively address language barriers and dental education issues.
At the same time, we are seeing a considerable decline in the number of graduating dentists, with a gap each year between graduates and retirees. In addition, there is a slight decline in the number of hours worked by today’s younger practitioners, many of whom tend to value quality of life over income.
Consequently, just as the need for dental services is increasing, the capacity to provide those services is decreasing. This translates into meaningful opportunities for dental practices that choose to meet this growing demand through cultural outreach and expanded hours.
New developments in dental technology
Dental technologies are evolving quickly, driven primarily by the digitization of dental procedures. It’s become apparent that once a practice is able to create a digital record of impressions, new opportunities and efficiencies in dental solutions that were previously unavailable become possible.
Three areas of dental technology in particular will change rapidly over the next decade:
Implants – With digital technology, predicting and managing the outcome of the implant process is becoming far more scientific. Visual 3D programs are taking much of the guesswork out of this procedure, making it easier for dentists to calculate and control the end result. With the population’s increasing desire to have a permanent restoration rather than a removable device, we will see this space grow dramatically.
Same-day dentistry – The evolution in delivery of dental restorations has enabled a full procedure to be accomplished in a single appointment, rather than the two to three appointments for a new crown that was prevalent for so many years. With increased restoration efficiency, practices can increase productivity as well as patient satisfaction.
Orthodontics – Numerous factors are driving growth and innovation in the field of orthodontics. Digitization of patient records creates new opportunities to recommend and track orthodontic treatment. Procedures are becoming simpler and more accessible to patients, with multiple choices in types of appliances now available.
Cosmetic dentistry may involve:
- the addition of a dental material to teeth or gums – examples: bonding, porcelain veneers (laminates), crowns (caps), gum grafts
- the removal of tooth structure or gums – examples: enameloplasty, gingivectomy
- neither adding nor removing dental materials, tooth structure, or gums – examples: teeth whitening (bleaching), gum depigmentation
- straightening of teeth accompanied by improvement in appearance of face – Orthodontics Continue reading Types of cosmetic dentistry
Taking a precautionary antibiotic before a trip to the dentist isn’t necessary for most people and, in fact, might do more harm than good, according to updated recommendations from the American Heart Association.
Good news in the new guidelines
The AHA’s guidelines were published in its scientific journal, “Circulation”, earlier this year and there is good news: the AHA recommends that only people who are at the greatest risk of bad outcomes from infective endocarditis (IE) should receive short-term preventive antibiotics before routine dental procedures. Infective endocarditis is an infection of the heart’s inner lining or the heart valves, which results when bacteria enter the bloodstream and travel to the heart.
The guidelines say that many patients who have taken preventive antibiotics regularly in the past no longer need them, including people with the following conditions:
- Mitral valve prolapse
- Rheumatic heart disease
- Bicuspid valve disease
- Calcified aortic stenosis
- Congenital heart conditions such as ventricular septal defect, atrial septal defect and hypertrophic cardiomyopathy. Continue reading New guidelines for taking antibiotics before dental procedures
Chipped primary (baby) teeth can be esthetically restored. Dislodged primary teeth can, in rare cases, be repositioned. However, primary teeth that have been knocked out typically should not be replanted. This is because the replantation of a knocked-out primary tooth may cause further and permanent damage to the underlying permanent tooth that is growing inside the bone. Continue reading Do traumatic dental injuries differ in children?
Step 1: Start with tried and true postcard marketing.
Postcard marketing is a proven method for bringing in new patients to your practice. Direct mail casts your marketing net. You use targeted mailing lists to put your message right in the mailbox of qualified prospects, such as those who are new to the area and have dental insurance. When these prospects contact your office and book appointments, your professionalism and treatment quality turns them into long-term patients.
Another use for postcards is to bring current patients in for checkup appointments. Growing your practice is about growing every aspect of your patient base, so that means getting more from your current patients too. Direct mail marketing gets you results for both of these goals. Continue reading 4 Steps to a Perfect Dental Marketing Plan
A dentist is no longer just a dentist. To survive in today’s economic climate, a dentist must shift attention to matters such as employee management, OSHA compliance, malpractice, web presence, and search-engine optimization. This “juggling act” has forced dentists to wear too many hats and sacrifice the one thing that led them to dentistry in the first place, caring for patients. In order to regain this lost identity, dentists must develop creative and efficient ways of marketing.
Today, marketing companies offer endless opportunities to promote a dental office. However, a dentist must be careful and prudent to avoid potential scams and maximize their investment. Through my many years in practice, I have found the most important factor in ensuring your marketing dollars don’t go to waste is internal marketing. This includes the demeanor and outlook of the staff, office theme and décor, cleanliness, and anything else that enhances the patient’s overall experience during a visit. Marketing will surely increase traffic; however, that is only half the battle. The key to marketing is making sure that patients enjoy their visit and come back. Continue reading A New Era in Dental Management and Marketing